Client: Detroit Auto Dealers Association (DADA)

When: yearly, 2001 to present

Problem Statement:

TVS was approached by DADA to aid in the creation and distribution of video news broadcasts for the visiting 6,000+ domestic and international media that attend the North American International Auto Show (NAIAS).   We developed the NAIAS Broadcast Center, housed within Cobo Convention Center, which allows media all the resources to create and distribute (transmit) their messages. 

DADA also needed a stage to be developed and managed for use by the DADA and the NAIAS sponsors.

TVS Solution(s): 

• Created an in-house production center located within the convention center with camera crews, editing facilities, duplication, VNR and SMT creation and distribution, live streaming of events over the internet, and domestic and international transmission services
• Created an “exclusive” fiber optic network within the Cobo Convention Center that provides the media “live broadcast” access from anywhere on the exhibit floor
• Created and manage a theater stage for the Opening Ceremonies, Charity Preview Ribbon Cutting Event and other NAIAS sponsor events

Technology utilized: 

• On Site Edit Facilities and ENG Production Crews
• Multi-Camera Event Coverage & Satellite Media Tours
• VNR and B-roll Production
• On-site Video Duplication, all common formats including Pal and DVD
• Corporate Video and Highlights Reels
• Event Production and Management
• Multimedia News Releases via Webcast
• Digital Photography Services